The ROSE

The ROSE

High quality

.

I needed a new watch. I did lots of research before choosing Vejrhoj. I had several parameters:

Analogue

Appealling, understated and simple

Affordable, but quality

Clean lines ( I don’t need a zillion features, just the time and taut Nordic craftspersonship – sometimes a built-in night-light might be useful, but I’m on the fence about that)

Nice colour, but no lead or toxins (brass often has lead in it which is unacceptable to wear. That is why I gave up my vintage soviet model: I didn’t know if they'd put lead in their brass – also the hands stopped going about in circles…)

Made by a company which operates in a bike-friendly place (not a must, but a bonus)

Incorporating natural materials (Once I got the idea of a wooden face I wouldn’t have it any other way; the Vejrhoj’s appearance strikes a great balance between ‘organic’ and ‘precision;’ the background to time is a slice of nature; each watch is unique)

Reliable (I‘ve had it about 10 months now, taken it everywhere, in all canadian weather, summer and winter, and the wooden face is stable so far, no cracks of any sort, no ripples, etc; mechanism is happy)

My biggest issue, ‘how do you pronounce “Vejrhoj”?

The Rose is as beautiful as it appears on the pictures. A newborn classic.