
Reasons to sign up
✔️ Exclusive VIP access for 24 hours
✔️ 20% early bird discount
✔️ We launch March 12th for signups only
Automatic movement
Powered by the kinetic energy that is generated from the movement of your arm. No batteries needed: You are the movement!


Natural walnut wood & sapphire glass
The walnut wood that encircles the dial is placed underneath strong sapphire glass, which gives the watch the same durability as a traditional steel watch.
3 different models

A01 | black
Early bird price: USD 349
(normal price: U̶S̶D̶ ̶4̶4̶5̶)
Fist production round limited to 400 pcs

A02 | blue
Early bird price: USD 349
(normal price: U̶S̶D̶ ̶4̶4̶5̶)
Fist production round limited to 150 pcs

A03 | green
Early bird price: USD 349
(normal price: U̶S̶D̶ ̶4̶4̶5̶)
Fist production round limited to 200 pcs

The materials
Movement: Japanese | 8215 automatic | 21 jewels | 42 hour power reserve
Dial glass: Sapphire crystal with anti-reflective coating
Case: Natural walnut wood & 316L polished stainless steel
Dial: Circular brushed metal with engraved hour markings and calendar
Strap: Italian leather strap with a quick release function
Case back: Unique serial number engraved along the see-through case back
Dimensions: 40 mm wide | 11 mm thick
The Italian leather strap can be changed with just one click - no tools needed. Why not get an extra strap with your new watch!
You can get extra straps in different colors; Black, Blue, Green, Brown, Caramel brown and Mahagony brown.


Sign up for early access below
We launch March 12th for signups only. You will get access 24 hours before everyone else, so you have a fair chance at getting your preferred model before it sells out.
The Vision
12 months ago we set out to create our first automatic collection based on the following vision:
Create a fair priced automatic watch with a distinctive Nordic design, using high quality materials.
✔️ Quality materials
All 3 models are equipped with a Japanese automatic movement with 21 jewels, strong sapphire glass and a comfortable Italian leather strap.
✔️ Nordic Design
We believe that we have created a well balanced, minimalistic Nordic design.
✔️ Value for money
You won’t have to break the bank to bring one of these beauties home.
"I am excited to finally show our new collection. Many customers have asked us whether we would ever consider creating an automatic collection. I am enthusiastic that I am finally able to say “YES” !
And that I am proud of the result: This is the watch I have been most looking forward to wearing myself and to show to my friends and family"
Janus Aarup, Founder of VEJRHØJ

1 order = 1 tree planted
We plant trees
We donate to the nonprofit organization 'One Tree planted' to support reforestation. Every tree makes a positive impact for nature, wildlife, and people.